4 Small Business Article Marketing Tips

By June 21, 2011Articles, Marketing

Do you have a website that is not getting an awful lot of traffic? Article marketing can be a very effective way to drive eyes to your site, if conducted with the following in mind.

Keyword Research

You must identify the keywords visitors, to sites like yours, are entering into the search engines (Google, Yahoo, Bing). If there is enough local  search volume (say more than one thousand per month) then obtain a list of 5-10 main keywords to use in your article titles and body.

Quality Information

This is where many article writers fall down. Don’t write a pushy sales letter – write a value packed relevant article. The aim is to present your self as an authority on the subject of the article. If you provide great content readers will be more likely to follow your links back to your site. Softly, softly,  try not to scare them away with a screaming sales pitch!

Call To Action

You have the facility in most article directories to include a small promotion for your website or business. Use this area at the end of the article to offer an irresistible offer of free reports, white papers, sample services or product. Tell them what you want them to do, say – “click on this link and go to my website to download your free report now”.

Anchor Text

This is your prime keyword/s entered in the resource box area of your article. Readers can click on these links and be taken to your website. The other benefit is that Google will recognize the keywords in the links and associate these with your website. By doing this you will have more backlinks – this equals more ranking in the search engines.

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