personal branding

Personal Branding In 6 Questions

Your personal branding is a critical component of your overall business strategy. There is a lot good material written on branding and sometimes it can get very complex. Simple is good! So I have created a very basic set of questions to start your journey of defining your personal brand. Some of the important objectives […]

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3 Hacks For Improved Productivity

Streamlining our productivity in business is critical. Quite simply, the longer something takes (whether that is service delivery or product creation) the more it costs. By shortening the timeline for producing an offering, there are cost savings in the labour component and other overheads. This is especially important for what is viewed as commodity type […]

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What If You Knew You Couldn’t Fail?

Most people devote more energy to avoiding risk or loss than pursuing the path to success or gain. From a very early age, we are taught that failure is something to be avoided. Our education system rewards those that do not “fail”. Unfortunately, this thinking makes us recoil from any endeavor that may lead to […]

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Increase Sales Revenue With These 4 Questions

Four Questions To Increase Sales Revenue All businesses want to increase sales revenue – as long as those revenues are profitable. Have you ever had a situation where you have felt pressured to lower your price for a service to avoid losing the sale? Discounting has its place, but as an ongoing strategy for most […]

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5 Customer Retention Strategies

Customer Retention Strategies The way to grow a healthy business is to optimise the customer experience and implement customer retention strategies to keep your hard won customer base. You would also be consistently adding to that base. Good businesses value their customers and go to great lengths to build systems to ensure they stay for […]

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5 Key Concepts For Profitable Business

You want a profitable business right? Your business offerings may consist of services, physical products or a combination of both. For your business to be viable your products and services must satisfy a demand in the marketplace, at a price that is acceptable to your target market. Many businesses have failed because of  a lack […]

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50+ Lead Generation Strategies To Boost Revenues

Lead generation, and how to improve it, occupies the minds of most entrepreneurs. I have scoured the internet and found 7 great resources, on that very subject, to save you the time and effort. On some sites you will have to deflect  pop ups like a ninja, but it is worth the exercise! Some are […]

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Double Sales And Revenue With Half The Effort

Yes, the path to increased revenues it is quite doable. You can improve your sales and revenues by reducing friction and drop off in your sales funnel and gating points within your business. Most businesses have a lot of leads coming in to their sales funnel which have to jump a few hurdles before they […]

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Being An Entrepreneur: It’s All In The Mind

There is an awful lot of content out there for an entrepreneur to study that addresses the starting and running of a successful business. As an entrepreneur you’re well aware of the need for creating and developing products and services, systems and processes, partnerships and a great environment to support your employees in doing their […]

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Why You Need Marketing Objectives?

I’m going to assume that you have a limited budget, want to spend that budget judiciously, and you want to measure the effectiveness of that spend. Now, being able to measure the effectiveness of any particular marketing campaign relies on you having set some objectives initially. This is a missing component of many small business […]

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