Branding Your Business
At the very genesis of your business you may have thought about branding as making sure you had business cards, letterheads and logos created. These are components of your branding, but not the most important parts. For branding to really be effective for your business there needs to be a lot more introspection and answering of hard questions.
Believe me, it’s worth the time taken to understand why you went into business in the first place, along with defining what you offer in the way of value to your prospective customers. To cut through the clutter in marketing your business you need a clear brand image and message.
Your prospects should be in no doubt as to what your business stands for, offers and guarantees when it comes to dealing with them. When looking at your brand ask yourself these questions:
- What are the values of my business?
- What does my business stand for?
- What is the personality of my business?
- Who are my ideal prospects/clients
- What language does my target market use?
- What is my brand promise?
- What do I want my business to be known for?
Answering these and many more questions assists with decisions ranging from what colours to use in your logo and website, to the font of your copy on marketing materials. When branding your business you will craft your marketing message to use the same language and style as your ideal client, based on your research into your market.