Category Archives for Articles

Starting A Small Business

It is perhaps everyone’s dream to be their own boss, leave the 9-5 rat race behind, and starting a small business. Most people don’t get this opportunity or just don’t take action. In times of economic uncertainty, redundancy can force people to realize their very own business dreams. Running a small business is among the […]

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A Passion Based Business Strategy

Ever wonder why you went into business and just what the heck are you doing all this for? Sometimes it helps to go right back to the beginning of your business journey. What prompted you to go into business? This trip back in time to the roots of your entrepreneurial seizure is illuminating. Your business […]

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Your Marketing Mix – Reduce Your Risk

Is your business too reliant, and therefore vulnerable, because it relies on one form of marketing? Or do you have an effective and tested marketing mix? These are important questions to ask yourself when it comes to your business longevity. A high percentage of businesses take a passive approach to their marketing. They wait for […]

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4 Small Business Article Marketing Tips

Do you have a website that is not getting an awful lot of traffic? Article marketing can be a very effective way to drive eyes to your site, if conducted with the following in mind. Keyword Research You must identify the keywords visitors, to sites like yours, are entering into the search engines (Google, Yahoo, […]

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Is Your Cash Flowing Or Trickling?

Ah…Cash flow, the life blood of a business! If the cash is flowing all is well with the world – turn off the tap and all of a sudden the wolves are circling you! The cause of a large portion of business failures can be traced back to lack of cash flow. Let’s not confuse […]

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Direct Mail – Everything Old Is New Again!

Just a quick post on the subject of direct mail as a marketing strategy. With all the hype that is generated in the media about why  small businesses have to move their marketing on line, effective methods such as the simple letter are overlooked. The stampede to the internet by online and off line businesses […]

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Leverage Your Business Growth By Outsourcing

There comes a time in any business where you need to enlist some help. Whether you are an independent professional or a business with 30 employees does not matter. We all reach a level where we cannot produce or do any more without leveraging other resources. Enter outsourcing. The beauty of outsourcing is that it […]

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Business Mentoring 101: Learn The Basics

Business mentoring is a relationship between an entrepreneur and someone with business experience who acts as a coach or guide. Mentoring involves a formal or informal developmental partnership where a business mentor offers advice, support and guidance to help an entrepreneur or business owner run a company. The business mentoring relationship is a two-way relationship. […]

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The Benefits Of Having A Business Mentor

Mentors are crucial to the success of a new business. A business mentor is an experienced business person who already has gained valuable experience navigating through the treacherous waters of opening and maintaining a profitable enterprise. Their expertise includes everything from soliciting investors to designing advertising campaigns that will go public. Success isn’t only the […]

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Fast Track Your Success With Business Mentoring

Are you ready for business mentoring? You can tell if you are if you have some of the following “symptoms”: Your passion  for your business is a huge driver in your life You have loads of ideas but don’t quite know how to implement them You have a vision of your business being larger and […]

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