Category Archives for Marketing

Video Marketing For Small Business

Small Business Video Marketing Making video marketing a part of your overall strategy is expensive isn’t it? The answer to that question is, it can be. Engaging professional video production firms to plan, script, shoot, edit and package your video can set you back thousands of dollars. If you approach it from the perspective of […]

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sales conversion

Reviewing and Categorising Your Ideal Customer

They’re out there… your ideal customers. Sometimes they can be right under your nose and you don’t even realise it. I’m talking about your existing customer database and the treasure that lies hidden there, waiting for you to discover it. Any business operating for more than 12 months will have built up a list of […]

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Low Cost Marketing Ideas That Work

Not all marketing has to be expensive. There are many tactics and channels that you can utilize in promoting your business and generating leads. I have listed just some of the more effective and quick to implement strategies. Networking Whether you do networking in person or via social media platforms, this strategy remains one of […]

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Five Ways To Get More Referrals

5 Ways To Get More Referrals Give Before You Receive Obtaining referrals will always be easier if you have already given something prior to asking for them. It’s the golden rule of givers get. If you have already helped your customer to get something they want, then they will have no problems in returning the […]

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Matching Capability And Customer Demand

Matching Capability And Customer Demand It goes without saying that the solutions you develop as your business offerings should satisfy a compelling need identified in your target market. You need to do some research into what are the four or five biggest issues, problems or frustrations within your target market and craft solutions to meet […]

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Choosing A Target Market

Choosing A Target Market There are many aspects to a successful business, not the least being able to identify and focus on marketing to your ideal customers. Don’t underestimate the importance of putting in the effort to research and document exactly who you will spend the majority of your time and budget trying to attract. […]

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Start Using LinkedIn To Market Your Business

Photo Source If you own a professional service business, focusing on marketing through LinkedIn could be a real winner for you. LinkedIn is a platform for professionals and business owners as well as job seekers to communicate with each other. Until you dive into  LinkedIn’s  many features and powerful search facilities, you may be forgiven […]

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Small Business Marketing Videos – Who Needs Them?

Photo Source Small Business Marketing Videos You may have thought to market your business by making T-shirts, creating social media accounts, business cards, flyers, etc. — but, have you thought about small business marketing videos? Do you know the potential sales that can be generated by this strategy? I’m here to explain why you should […]

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Marketing for Service Businesses: Key Tactics

Photo Source Marketing For Service Businesses 101 Marketing the services provided by your business is a necessary step that you need to take. You will likely not have any success without marketing and promoting your service offerings. Some people fail with their small business, because they expect customers to just walk through their door without […]

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How To Market Your Business Online

There are many approaches as to how to market your business online. A lot depends on your strategy, budget and the other resources you may have access to.There is no such thing as free marketing, but you can do a good job of marketing your business with a low budget in affordable ways. Now a […]

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