Category Archives for Marketing

Developing a Content Marketing Strategy

Creating a content marketing strategy is the first thing you should tackle prior to any other tasks being performed in your online marketing campaigns. Once this high level framework is in place it is time to then proceed to decompose it down into detailed plans, which will deliver your objectives. Strategy and detailed plans are […]

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Google+ For Business

Google + For Business Google+ is an underutilized social media platform that has many great features. The majority of the owners of small businesses are not aware or not capitalizing on the potential Google+ has for marketing their business. Not only does the platform have pretty much everything that Facebook  offers, it also comes with […]

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The 5 Things You Need To Know About Story Telling In Marketing

This article from Sonia Simone, written for CopyBlogger resonated with me. Stories are a part of everyone’s childhood psyche. From the time you could walk your parents and family recounted stories and fables to you, holding you spellbound and delighted. It may seem like marketing for your business has nothing to do with story telling,but […]

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Video Marketing – Stand Out Or Step Down

Marketing with Video Is Not Just For Big Companies Just wanted to share an info graphic I created on Video Marketing. It is time for small business owners to get up to scratch with what video marketing can do for their business. You can generate leads and traffic if you create and publish videos to […]

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Brand Yourself To Stand Out In Business

Branding your business and differentiating your services/products is critical if you want to not only survive but thrive in todays market place.

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SEO To Rank Higher In The Search Engines

It doesn’t matter whether  you’re a small one person business or a multi national conglomerate, we all have the same question when it comes to the internet; and that is   “how can I get my website a higher rank in the search engines?” It’s a simple question – a pity the answer is a […]

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Tips On Creating An Effective Website

Even though there are millions of websites in the World Wide Web and more being added every day, the majority of them do not adhere to the simplest of formulas for keeping their visitors engaged. Not only do you want engagement, you want those visitors to come back for more on a regular basis. and […]

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Do You Need A Social Media Marketing Plan?

A lot of people are now creating Facebook pages as a component of their social media marketing plan Once it used to be only  personal pages that you would find of mostly young people between the ages of 21 and 28.  Nowadays you can find almost everything you are looking for on Facebook. Often time’s […]

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Fill Your Sales Pipeline – Describe Your Services

Too often professional service providers neglect to clearly define to their prospects (or  referral partners) what services they deliver. Have you ever spoken to an existing client about what you do, and they have said; “Oh, I didn’t realize you did that!”. If you have then that is an indicator that you may be missing […]

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Your Marketing Mix – Reduce Your Risk

Is your business too reliant, and therefore vulnerable, because it relies on one form of marketing? Or do you have an effective and tested marketing mix? These are important questions to ask yourself when it comes to your business longevity. A high percentage of businesses take a passive approach to their marketing. They wait for […]

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