Choosing A Target Market
There are many aspects to a successful business, not the least being able to identify and focus on marketing to your ideal customers. Don’t underestimate the importance of putting in the effort to research and document exactly who you will spend the majority of your time and budget trying to attract.
If you miss this step then you may find your marketing message falling on deaf ears. The following brief ( 6 minute) video I made will give you an overview of the pros and cons of choosing a target market.