Too often professional service providers neglect to clearly define to their prospects (or referral partners) what services they deliver. Have you ever spoken to an existing client about what you do, and they have said; “Oh, I didn’t realize you did that!”. If you have then that is an indicator that you may be missing out on opportunities to sell other services to your prospects/clients.
When providing business coaching to my clients, I ask them to really communicate their services effectively and powerfully. You will need to sit down and answer these questions:
What Services Do I Offer?
How Do I Communicate What I Do?
Having a great range of services is one thing, conveying this to educate your market is another. You need to constantly be describing what you do for your prospects and clients. Include your service description in the following:
Prospects will appreciate knowing what it is that you do for them. Erase the confusion, and not only will you get more business, you will save lots of time and energy by not pursuing prospects that are not a good match for (or do not want) your services.
Brian helps small business owners win back their time, passion and performance utilizing a proven step by step blueprint for success. A coach and consultant for over 10 years specializing in business growth strategies.