When you first starting out in business you want to keep your costs low, right?
Well, one way of reducing outlays when it comes to website creation is to use WordPress for your first website. Many small businesses spend a small fortune on developing websites that in no way contribute to growing their revenue. Unless you’re very web savvy, or have the budget to pay someone who is, conserve your precious capital when initially establishing your presence on the Internet.
By using a WordPress website/blog you achieve the following objectives:
- Establish a web presence at the lowest cost.
- Dramatically slash the lead time to have your website up and running.
- Dramatically reduce your ongoing maintenance costs.
- Establish your business marketing collateral and credibility quickly.
- Put a lead generation mechanism in place in half the time of a traditional website
Now, I’m not saying that you should never have a professionally written website created. What I am saying is that in the beginning of your business journey you need to consider preserving your capital. Many small business owners delay the development of a website until such time as they have sufficient funds.
Even when they have the funds, the process of selecting a competent web designer, developing and refining the website and copy as well as images and graphics, can take many weeks, even months. A WordPress blog/website can be created and functional within a few days.
All you need is the domain name, a hosting company account, and perhaps access to a graphic designer to create headers and images. The domain name will cost you anywhere between $9 and $15, whilst hosting can be obtained for as little as $7-$10 per month. There are many free WordPress themes and plug-ins, allowing you to tailor your website for low-cost.
Once you get the hang of WordPress you can add your own content such as text and images quite easily. I would suggest that you self host rather than use the free WordPress hosting as this allows you more freedom and flexibility to manage your website as you see fit.
Consider choosing a hosting company that utilises Cpanel (content management system) and Fantastico (allows you to create your own WordPress blog in around two minutes). Check out the YouTube video below to see how easy it is to create a blog site and have a site to send leads and prospects to – quickly.