Your online image is composed of many parts, not just your business website. Reputation management is becoming very important. With the growth of social media marketing you would be surprised just where your details (or comments) can pop up! Google’s perspective on your cyber identity is this:
“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update,” – Google
So reputation management is about taking care of your online reputation – which is an amalgam of all data about your business that is held in online databases/servers etc. The breadth of information that may potentially affect your business’ online reputation is broader than you might realise initially. Here are a few of the components of your online image:
Email or instant messaging could potentially be a source of comments or information that can be copied and published on public forums.
In fact, if you’re starting to see that virtually anything that others do, that you have no control over, could become part of your business’ online reputation, then you get the picture. Now take into account tablet devices and smart phones, which allow people to read and write reviews from anywhere. You can see how a negative comment about your business can hit harder and travel faster than ever before.
Many business owners have found themselves in the position of being the target of attacks online. They may be falsely accused, slandered, and made the brunt of absolute untruths. It’s a growing issue. The impact and cost to your business can be immediate and staggering.
Here are some common internet search facts you should know about:
Imagine if you were searching for spas online. Out of three business sites you found, one had bad comments from a disgruntled customer and two others had multiple stars and positive reviews. Which one wouldn’t you do business with?
The business with the most stars and reviews, of course! So, you can see how your business’ online reputation can directly impact your bottom line. Now the question is: How to grow, improve, and protect it.
Here is a short list of the most important activities all small business owners can be doing in the area of reputation management.
Brian helps small business owners win back their time, passion and performance utilizing a proven step by step blueprint for success. A coach and consultant for over 10 years specializing in business growth strategies.