If you own a professional service business, focusing on marketing through LinkedIn could be a real winner for you.
LinkedIn is a platform for professionals and business owners as well as job seekers to communicate with each other.
Until you dive into LinkedIn’s many features and powerful search facilities, you may be forgiven for thinking that it is just a fancy way to develop your profile and display your resume.
This is far from the truth. This platform can be employed in generating leads and sales for your business. If you haven’t already done so, there are three things you can do to increase your visibility your credibility on LinkedIn.
Create Or Update Your Profile.
LinkedIn provides an enormous amount of resources for you to present yourself in the best possible light. First thing you should do is create your profile. At the very minimum you should include:
- A keyword rich title
- A professional profile photo of yourself
- A summary of what you do, who yo do it for, why you do it and what benefits you provide
- A list of your top 10 or 20 skill.
- Your previous positions and experiences
- Your education levels and qualifications
- Endorsements or recommendations from happy clients/colleagues
- Your affiliations or associations
- A list of influencers or people you follow
- LinkedIn groups that you’re a member of
Become A Contributing Member Of Several Groups
Now in your profile you can also add reports or books that you have written along with SlideShare presentations, videos and articles. All of these resources display your content and that enhances your credibility.
Getting active within groups rather than just being a member will reap rewards in the form of networking contacts. Select just two or three groups that you are interested in contributing to. Make sure the groups are comprised of LinkedIn members that are either your targe market or are servicing a similar market to you.
There may not be direct business available through the group, however you could form mutually beneficial relationships with some of the key members. Think in terms of alliances or cooperative marketing campaigns as an objective of your membership.
Of course you would need to contribute to the group and support members who reach out for your assistance – that”s what the groups are for. Please don’t spam or “hard sell” members as this will prove counter productive. LinkedIn enables you to network with hundreds, perhaps thousands of potential contacts and prospects from the comfort of your own home. You can search based on people, companies, groups or specific roles which can return very powerful results for you to use.
When you are a group member you can send requests to connect to the other members. Once connected you can access email addresses – I stress again, this is not for the purposes of sending spam or unwelcome marketing materials. Once you have filled out your profile, LinkedIn will occasionally mark your profile with a score and suggest adding further details to better present yourself to the LinkedIn community. All in all, this is one useful platform for your business.