A Passion Based Business Strategy

By July 25, 2011Articles, Management

Ever wonder why you went into business and just what the heck are you doing all this for? Sometimes it helps to go right back to the beginning of your business journey. What prompted you to go into business? This trip back in time to the roots of your entrepreneurial seizure is illuminating.

Your business strategy should start with a purpose statement. The why of  how you came to be in business. This is the very beginning of it all. As they say – “If the why is strong enough, the how will present itself”.

Many people start businesses to make a lot of money, others because of a passion for a particular idea or philosophy. Either way there was a drive within to express yourself through business.

Running your own business can be one of the most challenging and rewarding things you may ever do in your life. It helps if you keep in touch with that little flame that started it all.

If, through introspection, you can still feel the burning desire to achieve your highest ideal through business, then fan that flame through visualizing once again your cherished outcomes. Even better, write down your goals and aspirations and commit to them in your business plan.

Go back to the beginning of what you wanted from your business such as financial freedom, creative expression, a fantastic lifestyle or all this plus lots of time with family and friends. By focusing on what it was that initially put you in the position you are now in, you can gauge whether you are on track or not.

Be brave about what you want from your business and life. Don’t settle for less than your ideal. When we come to the end of our days we will all ask ourselves pretty much the same questions; “Did I Live?’  “Did I Love?” “Did I Make A Difference?” I am sure you have been told that life is short, so make the most of the opportunities you have now to make your business everything it can be.

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